THE ROLE OF ENTREPRENEURS’ CULTURAL AND SOCIAL INTELLIGENCE ONTHE PERFORMANCE OF MICRO SMALL AND MEDIUM ENTERPRISES (MSMES)IN PLATEAU STATE
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Abstract
This study was aimed to uncover the extent to which individuals’ cultural and social
intelligence enhances MSMEs performance. Cross-sectional survey design was adopted for
the study using simple random sampling technique. A sample size of 400 business owners
was determined using the Yamane formula. Multiple regression was used for data analyses
in SPSS. The findings of the research reveal that Cultural and Social intelligence
significantly influence MSMEs performance positively. The mediation effect was
complementary partially mediated. Understanding the value of Cultural and Social
Intelligence in enhancing business performance has brought to fore the need for MSMEs
owners to strive to acquire and develop cultural and social intelligence in order to navigate
customer relationship management and grow their business. This finding has offered
explanation to the differences in the performance of some of the businesses that have
managed to flourish in the harsh Nigerian business landscape.
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